Meet the Team

Co-Founder & CEO
Basil Starr
Basil has over 20 years experience in real estate, supply chain management and public service. Prior to founding Palari, Basil has held senior positions at luxury brokerage Hilton & Hyland, investment manager Basis Group, and an NYSE-listed REIT PennyMac. Prior to this, Basil led trade & investment for several multinational corporations in Hong Kong, Ukraine and Indonesia. He started his career in investment banking at JP Morgan and Morgan Stanley and holds a degree from USC Marshall School of Business with concentration in Finance and International Business.

Co-Founder & COO
Bella Kapsheev
Bella is an innovative sales, business development and operations leader, with over 15 years of experience in fundraising, growth strategy, strategic partnerships development, and investor relations. She has a proven track record in identifying industry trends, achieving ambitious sales goals, and developing valuable partnerships with private investors, top VCs, and institutional investors. As a trusted mentor, Bella excels in building and motivating teams, focusing on professional development and empowerment. Previously, she served as VP at Veev, helping it grow from a small start-up to a leading modular builder with over 300 employees. Bella is LtC in the IDF and is a graduate of Bar-Ilan University. She speaks Hebrew, Russian, and Ukrainian.

Co-Founder & CRO
Jon Knopke
Jon has over 20 years of management experience in the wellness and hospitality industries, with a focus on high end luxury fitness. Prior to Palari, Jon was the creative force and founder behind one of America’s leading boutique fitness communities and brands, Health House. His infectious energy, keen business sense and love for helping others has guided him as he built Health House from a small rowing studio to national brand with celebrity endorsements. Jon started his career with Equinox Fitness, holding multiple positions in sales and management. Jon holds a BA in Global Studies from Rockhurst University, from his hometown of Kansas City.

CFO
Jenny Sohn
Jenny has over 20 years of experience in finance and accounting at private and public companies, notably as a CFO at Evernote and Controller at Netflix. Jenny started her career as auditor at an accounting firm and developed an expertise in corporate governance becoming a corporate controller at Skyport Systems which was acquired by Cisco. She holds an MBA from Berkeley Haas School of Business and is a licensed CPA and CFA.

Director of Real Estate
Manraj Multani
Manraj is an experienced Real Estate Finance Specialist with a demonstrated history of working in the financial services industry. Manraj was most recently an Underwriter at Citigroup’s global headquarters in New York. Prior to this, Manraj was an Associate at Basis Investment Group, a multi-strategy commercial real estate investment platform based in New York. Manraj holds a degree from New York University with a concentration in Real Estate and studied at the Tucks School of Business at Dartmouth College.